Editor’s desk:From the Editor’s desk this week we thought of discussing the issue on- Entrepreneurship and Ayurveda.
Ayurveda with all its ancient based mode of treatment,holistic approach,set curriculums is lacking on the main front of branding and promotion.Scholars accept it as one of the best approach for health and wellness.But,in today’s generation for Ayurveda to be the next big thing in the Health Market has to do something innovative and disruptive.Addition of few new medicines won’t serve the cause. Thinking out of the box will serve.And,then the point of Entrepreneurship and Startups come into light.
Ministry of Ayush,GOI has held National Seminar on Entrepreneurship and Business Development in Ayurveda in last Nov. 2018,where the government empathised on the Business prospect of Ayurveda and said of increasing the market share to 3 fold by 2022.
Even on my last Interaction with the Chief Secretary to the Ministry of Ayush,GOI,has highlighted the importance of Entrepreneurship in reviving Ayurveda.
The Confederation of Indian Industry(CII) in 2018 in its event in Kochi,Kerela has decided to come up with the Contest of ‘Ayurstart 2018’ where best pitched ideas will get a platform to be nourished by Business intellectuals and mentors.
The leading Startups which are doing good in this business are-KivaShots,Patanjali,Organic Smokes by Mea Ame,Nirogam,Kama Ayurveda.
With Indian Ayurveda winning appreciation globally, more than a few companies are cropping up, to win a piece of the heaven for them. Ayurveda is a 100 percent safe remedy that has survived ages of oppression and has shown not even a little noticeable side effect. This has caught the fancy of many in the global arena who are more than happy to use the products of Ayurveda in a daily manner. Today, it has become a multi-billion-dollar industry on a global platform.
Every big revolution in any sector in History has occur because of innovation coupled with right business attitude and there Entrepreneurship helps.
Thus,I would like to conclude by saying,Right Entrepreneurship will be the key to open the door for Ayurveda.
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Also you can read:: What to do with the AYUSH Budget Now? https://aptayurveda.co.in/2019/07/09/what-to-do-with-the-ayush-budget-now/